Midnight Sun Energy: Design | Responsive | Web | Print
While working as a Senior Designer for a leading advertising agency in Canada's north I enjoyed an extensive rebranding project for Midnight Sun Energy (MSE). MSE was founded in the Northwest Territories, Canada in 1993, as a specialized remote power company. They began engineering and building their own generators to meet extreme northern conditions at off-grid bush and tundra sites. Today, as the mining and exploration landscape has evolved, so has Midnight Sun’s array of products and services.
To keep up with the changing industry the company required a responsive website as part of a toal rebrand project. The first priority, however, was to give MSE a professional new logo while remaning true to the company's roots.
During the rebrand I also enjoyed working on many print design projects as the company was celebrating its 20th anniversary and this corporate milestone was to be promoted to the public in recognition of the company’s contributions to the economy and its accomplishments over the years.